Olivia Barton
SEO Copywriter, Social Media Content Marketing + Advertising Expert, Front-End Editor, Web Analytics Manager
my background in digital marketing
Olivia holds a Bachelor of Science degree in in Public Relations with a curricular emphasis on New Media Technology from San Jose State University. She is passionate about social media, and leveraging analytics to drive web traffic and conversions.
Olivia most recently served as Head of Marketing for three brands at Implus: RockTape, TriggerPoint and FMT+ Education. Previously, she managed marketing and design teams at Implus and RockTape, worked as a web designer for California Medicaid (MediCal), and spent a few years as a freelance digital marketing consultant for large and small businesses.
Originally from Sacramento, Calif., Olivia studied in the Silicon Valley, and lived and worked in the San Francisco Bay Area for just shy of a decade. She loves writing, running, yoga, traveling, and art.
Olivia’s social media work
Throughout her career, Olivia has managed social media accounts for over a dozen different brands in a variety of industries, specifically, in medical, fitness, tech, tourism, education, events and hospitality, real estate, and marketing sectors.
accounts olivia managed
RockTape
Fitness | Medical
TriggerPoint
Fitness
FMT+ Education
Medical
Adiken
Marketing Agency
Placer Valley Toursim
Tourism | Events
+more.
Social media channels
Facebook, Instagram, Pinterest, SnapChat, TikTok, Twitter, Yelp, YouTube
Publishing tools
Buffer, Hootsuite, Meltwater, Sprout Social, Repost+
social skills
- Almost a decade of social media marketing experience driving awareness, growth, traffic and conversions
- Over five years of experience creating and maintaining social media content calendars
- Visual design skills; proficient in Adobe Photoshop and Meta stories – combining visual appeal with data-driven strategy
- Over a decade of personal experience using social media and hacking traffic algorithms
social media Advertising
- Seven years of experience advertising via Facebook Ads Manager with a 10:1 ROI in medical and fitness industries
- About five years of experience managing a monthly six-figure advertising budget
- Over two years advertising via LinkedIn Campaign Manager
Olivia’s Email Marketing work
Throughout her career, Olivia has managed social media accounts for over a dozen different brands in a variety of industries, specifically, in medical, fitness, tech, tourism, education, events and hospitality, real estate, and marketing sectors.
email marketing software
Olivia has working experience with a variety of email marketing platforms and CRM platforms, leading B2B and B2C marketing and internal communications initiatives. Her experience in email marketing programs include the following:
MailChimp
- Seven years of experience working in MailChimp for email marketing, driving sales, web traffic and awareness to brand programs and initiatives
- Six years of experience training a team of associates to utilize the MailChimp platform on behalf of RockTape and FMT+ Continuing Education brands’ email marketing initiatives in fitness, medical sectors
- Five years of experience integrating eCommerce platforms (including BigCommerce and Shopify) on MailChimp and leveraging business and affiliate social media channels for retargeting campaigns
constant contact
- Five years of experience working in ConstantContact for email marketing for small businesses in tourism and real estate sectors
email marketing reporting
Olivia prefers to build and share tracked links to fine-tune any margins of error that occur with web analytics.
content sourcing
Copywriting
Olivia is a gifted copywriter and has written and proofed the majority of her own emails with and without interdepartmental collaboration prior to deployment. She has experience assigning copywriting projects, outsourcing writers and bloggers and consulting with subject matter experts (SMEs) to produce compelling, sharable and newsworthy written content for every digital channel. See her writing samples page for emails, social media, blogging and collaborative editorial work in the media.
In the past, Olivia has worked with a team of proofreaders and executives to edit / proof her work prior to deployment – these processes are helpful to larger businesses, but due to Olivia’s extensive background as an editor, small businesses can feel confident about her independent meticulous expedient workflow in external communications. Larger companies employ creative, corporate, legal and government approval processes and routing standards she is familiar with and comfortable adhering to.
new media law
Olivia excelled at New Media Law at the San Jose State University, and worked as a medical marketing copywriter for over seven years. She keeps up-to-date with privacy laws, copyright and trademark policy (for photo, video and audio/music content), email marketing guidelines and best practices to protect the companies she works with while continuing to deliver engaging content via the written word.
Graphic design
Olivia is proficient in Adobe Creative Suite programs and typically leverages graphic design tools like Photoshop or Canva to create visually appealing marketing content.
community newsletters + sale emails
RockTape
Fitness | Medical
MediCal
Medical
Barton Public Relations
Personal Blog
Face, Body & Soul
Medical | Spa
Live Gracefully Real Estate
Real Estate
Placer Valley Tourism
Tourism | Events
+more.
web building + Analytics work
my platforms
List school training for coding, blogging & app
list companies, software & length of experience
I have trained x number of people at x roles
Buzzwords, KPIs, goals, optimization. and analytics
my analytics
Support tools mention
I use my content calendar, photoshop and my content management archives
my web work
RockTape
Fitness | Medical
MediCal
Medical
Barton Public Relations
Personal Blog
Face, Body & Soul
Medical | Spa
Live Gracefully Real Estate
Real Estate
Placer Valley Tourism
Tourism | Events
Get in touch
Olivia is always available for side collaborations and talks worldwide. If you want to chat about digital marketing with me, don’t hesitate to reach out.
Olivia Barton 