Olivia Barton is a writer
See My Writing Samples
Email Marketing Samples
Functional Fitness & Medical Campaigns:
RockTape
FMT+ Continuing Medical Education
Press Releases
As the lead Public Relations executive at RockTape, I wrote every press release published from 2015, up until the company was acquired by Implus in 2019. I covered product launches and special events – specifically, for new fitness support products and medical equipment launches, and the RockStock Movement Summit.
Placer Valley Tourism (PVT) is a Destination Marketing Organization (DMO), representing the cities for Roseville, Rocklin and Lincoln, California. As a PR & Marketing Intern under Marketing Director (now CEO) Kim Summers, I wrote and pitched over a dozen of press releases over the course of my seven-month internship – most of which were picked up by local print and broadcast media (Good Day Sacramento and the Sacramento Bee).
At PVT, I was responsible for coordinating coverage with the media, requiring meticulous attention to detail, effective communication with event staff and the media, and oftentimes, on-site assistance. See a few of the earliest press releases I wrote for work in sports tourism and events below:
Public relations Case Studies
As a top student at the San Jose State University School of Mass Communications Public Relations program, I explored a variety of PR case studies and provided in-depth analyses and public relations strategies and solutions for issues ranging from international crisis communications and image management to tourism rebranding.
Explore a few of my case studies below:
Olivia Barton 